Message, Method and Media

We live in a world of cohackerntinuous change. People are born and die every day. Empires rise and fall. Governments change leaders. New technologies are invented while outdated machines and methods fade away. Our culture and interactions with each other are always evolving and the way we communicate with each other changes just as fast, and often times more quickly than we as humans are comfortable with. However, three things remain constant in our communications with each other; what is the message; how is it said; why is it delivered in a particular way. These three aspects of communication are interdependent on each other. As Robert Atwon explains, these three things converge, or come together, to give us the whole meaning of what is trying to be communicated.

It is easy to see how these three aspects are interconnected. The same message can be delivered using different methods or media. The method could be the same, but have a different message and be delivered with another form if media. And finally, the same media could be used to deliver various messages using multiple methods. The three definitely depend on each other to convey understanding of the intended communication.

It is also interesting to see how newly evolved types of media, methods, and messages can have unintended and unforeseen consequences. The invention of the internet and the ability to connect computers to networks was revolutionary, but has led to identity theft, hacking, and cyber-terrorism. The method of delivering the news has evolved from a nightly newscast on broadcast television to 24 hour cable news stations vying for your viewership with flashy headlines and out-of-context sound bites. And lastly, competing cable television news stations can use the same media and methods to state completely different messages about the same story.

So we see that even though the message, method and media may change, the what, how and why is always needed.

Atwan, Robert. Convergences: Themes, Texts, and Images for Composition. Boston: Bedford/St. Martins, 2009. Print.


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